The Voice Over

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Voice of Wembley Stadium, Wembley arena and 350 UK radio stations on a Sunday afternoon this voice over guy is not so significantly deep and American, a lot more growly and traditionally British, which is just as nicely as the UK's hottest property appropriate now.

British voice over Howard Ritchie, is 1 of the fastest growing UK voices, in-reality it is not just getting the voice of London's Number 1 hit music station but also becoming the voice over for significantly more than 30 radio stations in Australia, stations in Dubai, Greece and Malta. In television he is recognized for Britain's Got Talent launches on ITV1 and is rumoured as a favorite for the X Factor show replacing Peter Dickson if the show choose to er towards a far more credible sound in its forthcoming re-vamp.

Howard admits he is not one of those character voices, which he admires so a great deal, in-fact he usually talks about his friend Andrew Grantham who is the talking pet guy from You Tube as getting his idol.

Whilst Howard is the UK's most in demand voice over suitable now he consistently talks about how he feels about his talking cat and dog friend Andrew finding 37 million You tube videos. "I will never ever use the word talent to describe what I do when this guy exists" Howard says...

The UK's number 1 voice over agent recently signed Howard. London's Hobson's International now handles all of his television work, which consists of commercials and promos across all the channels, and whilst he admits his range of is hardly extensive we reminded him that the talking dog guy likely couldn't brand a radio or Tv promo like he can.

When we asked Howard about movie voice-overs, Howard screwed his face up and said that those days are dying rapidly. "Movie voice overs tend to spoil otherwise brilliant creative and visuals, that is why a large number of movie firms who do post production trailers only use voices occasionally and instead use evocative text where there would have been a voice before" He says " I am working on a spoof series of fake movie trailers which is along the lines of those virtual lyrics issues, but I haven't you tubed them however as I am worried I'll come across like a clown."

Being hailed as the next voice over man it is clear that he will do movies and much much far more, but he says that there is a significant quandary at his level: "...you have to be fine profile for folks to want you, but then they don't want you if you have been on other factors" which seems like a dichotomy.

He was not often the voice over, he was a DJ and seemed to make some considerable good results there too though he is adamant that the dance music and club industry's changed so rapidly he stated he feels like one of those employees of Rover in the 70s and 80s who suddenly turned up for work and the factory was gone. "As soon as you could acquire DJ gear in Argos and John from next door could mix two records together I knew it wouldn't be long just before John bought some records and known as himself DJ Fire or some thing equally not cool, so I got the F*&* out" he gestures a pretend spit on the floor in front of me.

He also has a reasonable production back ground having remixed for Ministry and Sony BMG, which he says is in fact a disadvantage to him getting the voice over he is today. " When I go into a posh Soho studio to do a voice over and the mic sounds like shit I can't believe it, radio gives you too considerably luxury. "When I go in to Capital Radio the Microphone makes me sound amazing... like someone else... and I at all times like that feeling" he jokes.

As we left him in Oxford Street Borders we sensed this summer a lot a lot more persons would hear his voice than possibly any other voice in the UK, but yet at the similar time, nobody would know or care.

We pondered on the notion of getting "the voice over" possibly an individual or some thing that nobody knows, but also everybody knows...

As we descended into Oxford Circus Tube, this time far more intently listening to the tube announcements wondering who that was and what was his story.